During an exchange, a discussion between friends or colleagues, you heard these two terms which escape you? But embarrassed by the fact of asking for an explanation while you work in communication, you dare not say anything. Or are you simply tired of always confusing graphic chain and graphic charter in your remarks? LiveYDream is your saviour. We tell you everything today so that you can no longer shame yourself in front of colleagues. Charter and graphic chain, what is it? graphical charter Also called standards book, it is a set of essential rules for the good realization and use of your visual identity. Graphic chain It is the whole of the stages elaborated from the beginning of the realization of a document until the last stage of this one. What are they for ? The graphic chart Allows you to define the conditions of use of your visual elements, it is an essential tool in the service of the communication strategy for companies. The graphic chain  Allows you to follow the phases necessary for the production of a document, effective means and methods to achieve the production of a perfect graphic document. Their components graphical charter Graphic chain  The logo (main element) The typography (this is the font) – The colors The graphic elements (these are the pictograms, icons)   Images, photos, illustrations   Creation (project development phase) Pre-press (phase of preparing the tools necessary for mass production)  Printing (printed production phase)  Finishing (final phase of the product) That’s it, even when you wake up from a deep sleep, you are now able to explain and differentiate the two terms: Graphic charter and graphic chain. Don’t thank us, it’s free.

Since 2012, the communication agency Live Y Dream recognized for making your dreams come true through its achievements whether in – content marketing –SEO – Web development  -creative development – social media marketing – management – artist development, thus combines its 9 years of expertise and has always been able to adapt to changes and expectations over the years. With the desire to satisfy its customers, it engages in all its actions and activities an unequal devotion to the projects submitted to it, and is able to provide the expected results in record time. Where can you find them?  Present in Togo, Benin, Gabon, and Mali, Live Y Dream aims to offer a full range of communication services through impactful strategies. Since then, with its 9 years of experience, it continues to develop and innovate. In Togo, the communication agency Live Y Dream is located in Hedzranawoe, 177 RUE HDN, not far from STEA in Lomé. It is accessible on + 228 90 37 45 60 /97 37 45 60/93 60 35 29 or on  www.liveydream.com What references do they have? During these years of innovation, Live Y Dream has successfully provided services in the field of strategic consulting, advertising and digital marketing for several companies, in particular:   Some of their touches From dreams to reality, the communication agency has always known how to bring its particular touch to each event.                          Proud of her African roots! LIVE Y DREAM is a pan-African agency whose vision is the growth and development of the African continent. With the advantage of a motivated, creative and competent team coming from the regions of Africa, it tries to serve its customers and to forge the best relations with them, by offering a follow-up of the most efficient on the projects. Yes already 9 years, 9 years of experience, sharing, innovation, achievement but always at your service.

Commonly called by the diminutive PUB, advertising is a mass communication that must be carried out with tact and subtlety, LiveYDream therefore reveals 5 things to know to succeed in your advertising. 1- Identify the target of your advertising  First of all, advertising makes it possible to attract the attention of a given target and to encourage action in favor of a given subject. You must ask yourself: – who do we want to attract? – who are those who will adhere to our advertising? – With whom to communicate it? In this case you could identify your target on 3 characters (Age/sex/socio-professional category) to know how to design your advertising *age: your information concerning this criterion must be adapted in interval ex: 10 – 15 years old, 18 -24 years old, 35 – 55 years old *gender: female or male *socio-professional category: traders, employees, civil servants, retirees, etc. 2- prepare a financial budget You certainly know that without having prepared a budget, you will not be able to carry out your advertising. It’s important to think carefully about your ads and plan your advertising campaigns carefully, in order to get the most out of your investment.  It is necessary to invest, do not be afraid but before doing it have confidence in yourself or in the professionalism of your agency, remember that publicity is necessary to succeed in business. All the more reason to entrust it to the best communication agency in Togo: LiveYDream. 4- Know where to advertise and how? -Where to do it You have to know where to broadcast your advertising and usually that’s where there will be more visibility, more audience, more hearing to reach your target or potential clientele. Example: At traffic lights (advertising especially on billboards at traffic lights creates thousands or even millions of views per day) -In what way The problem of means often arises when one confronts traditional means and modern means. However, what many seem to ignore is that the combination of the two is in the majority of cases a real success. Almost as simple as 1+1 makes 2. At LiveYDream, we are experts in both traditional and modern means of communication.  * traditional means – the written press – billboards and outdoor advertising – television advertising – printed advertising. – announcements on the radio. – leaflets and postcards *modern means – via blogging (publishing articles and announcements on influential blogs) – Publish advertisements on the internet. – targeted online advertising (purchase of keywords, social networks) – Use social media (Facebook, Twitter, Instagram…) – Build a user-friendly website.  Apart from the means mentioned above, there are competitions, events, outings, games, matches… which are therefore perfect opportunities for advertisers. 5-Test your advertisement before publishing it To prove the effectiveness of your advertisement, it is essential to test it before publishing it. To do this, you can take a group or sample of people and ask for their opinions to test your ad, find out if it is understood and appreciated, only then can you say you are ready to launch your ad.

Typography is a very vast field, among so many visual representations and characters that aim to form an alphabet, there are some that are used more than others, but you wonder the best choice to make? Well know that there is no best font in the world, and you should never choose a font in a hurry just by preference of color or shape, each typeface transmits a message and you have to choose it according to what you want your logo to reflect because it is the first element of communication. However, we can advise you 1- Serif logo fonts or serif fonts With small decorative « legs » on each letter, they send back a rather classic and traditional image, it signifies the abundance of sobriety, elegance, tradition, and seriousness. Not fanciful, they are classic and easily readable. Existing and used for a long time, they give a certain credibility and authority to your logo. We can mention: Bodoni, Garamond, Didot, Neue Swift, Big Caslon, Canilari, Modesto, Revista Bodoni Font Illustration 2- Sans serif logo fonts or sans serif fonts They don’t have little “legs” on their letters, and are considered more modern than serif fonts. They connote a classic side, modernity, cleanliness, efficiency. They are very sober and easily readable, we can mention: Futura, Univers, Helvetica, FF Blur, Horizon, Sackers Gothic. Illustration of Helvetica font 3-A Cursive font These fonts simulate handwriting. They reflect elegance, fun, relaxation, femininity, luxury, delicacy. You have to be careful when using them, because they quickly become unreadable. We can mention : Parisienne, Clicker Script, Great Vibes. 4-A fancy font Fancy fonts are fonts with a creative or artistic design with for example bullet holes, rounded strokes or irregular outlines such as Futuracha, Sabo . They consist of a variety of font styles, for example curly, groovy, eroded, distorted, esoteric, broken. They are usually used for things that require innovation and imagination. Keep in mind the purpose of your logo, what kind of image do you want to project through your logo? Are you looking to be more refined and conservative? Or can be accessible and modern? There is no wrong answer to this question, you have the last word, otherwise LIVE Y DREAM is the graphic design agency that will live up to your expectations in terms of logo design, It However, you have to think about which clientele you want to address! I hope this article has been useful to you and has allowed you to learn more about these few fonts and their symbolism! See you soon …

With new expectations, new professions have emerged. Digitization and digital, which have become essential for communication in the COVID period, have shown very surprising aspects in job creation. Take advantage of this top 6 to better discover jobs for a retraining if possible, why not at LIVEYDREAM for that matter.   1 – A Community Manager  Commonly called CM, the community manager is responsible for the online visibility and notoriety of a brand, a celebrity, or even a company. He animates and federates communities on social networks by creating posts and content regularly. 2- In charge of influencer relations Who says social networks in 2021, says influencers.  The influencer relations officer must ensure digital communication around influencer relations & social networks, and in particular brand representation partnerships, image, which will affect the visibility of the company. 3 -Brand content manager Digital makes it possible to produce content in a more consistent and objective way. In communication agencies, the role of the brand content manager is to produce an editorial strategy, generally for the needs of a brand. It guarantees the communication content (blog, social networks, mailing and marketing automation tools, influencers and PR) of a company or a brand 4- Social Media Manager The Social Media Manager is related to the community manager but his role is to define the company’s web communication needs and to ensure that the effectiveness of the actions taken is measured. 5- UX Designer  It is a job that consists of designing optimized interfaces to improve the user experience. He also creates storytelling which is a strategy to communicate by creating narrative stories, such as stories, tales. 6- Digital Marketing  Expert in creating traffic around content and specialist in SEO (Search engine optimization), he studies the best opportunities for marketing and sales actions through the web and social networks. For those of you who still dreamed of taking on a job in communication, you have the opportunity to be trained and embrace these professions that are just as exciting as they are creative at LIVEYDREAM.

We cannot get up overnight to send a message for advertising or to create traffic. It is essential to know your environment better before building your territory, said a great sage… Let’s talk about why you have to determine your target. In any action to communicate, we must identify a target audience because, let’s take a simple example, when you want to talk about something, you are surely talking more to people who are likely to be really interested in what you are talking about, who could be attracted in some way. In truth, targeting an audience is not excluding a group of people, in reality it allows you to: In addition, you can use these few criteria to identify your target: So save money and get better ROI by defining your target audience! You can better adjust the shot with regard to the website that LIVE Y DREAM will be happy to create for you, the way you address your current and potential customers, as well as other elements including the visual identity of your business.

You have a project, that’s good; and you wonder how to achieve it and communicate effectively disappointed, especially since communication is of great importance whether it is for your company, your products, or for your image, the communication agency LIVE Y DREAM is at your service. Who is Live Y Dream? Live Y Dream is an advertising marketing agency, a 360° strategy consulting firm, specializing in; – strategic content marketing -SEO/SEM – graphic design – web development / management – events – creative development – marketing video -social media marketing Which aims to show the interest that is due to your company. Why choose Live Y Dream? With more than 8 years of experience and present in the sub-region, it offers a range of services adapted to your vision and guarantees the realization of all your projects. With a professional team of young experts in; -advertisement -digital -events – display management -public relation – production of communication support They work hand in hand to take up challenges, even the most daring, because their goal is to surpass themselves and provide work that meets your expectations. How to contact Live Y Dream? Live Y Dream is located Hedzranawoe, 177 RUE HDN, not far from STEA in Lomé. For more information contact him: +228 91023747 / 90374560 / 22264560 By email: contact@liveydream.com Or on their Facebook ,   LinkedIn or on their website: https://www.liveydream.com/

Realizing a graphic design is one of the less obvious tasks to accomplish, this creation requires a lot of open-mindedness and professional techniques. We sometimes have the impression that we can no longer do  anything , that we can no longer create anything , because millions and millions of conceptions already exist ; But make no mistake , you can still give birth to new works thanks to very precise bases .There are many graphic design agencies that give basics in the field, but today LiveYDream lists the best ones for you to achieve a perfect masterpiece and make you a better graphic designer. Graphic design or graphic creation consists of creating communication media through texts and images for a display or printing destination. It is an important step in visual communication. To start, the first thing is to: •Determine the creative target! It is necessary to know for whom the realization that should be made is intended in order to consider the appropriate graphic codes to use, we can talk about: – Color: you have to know how to play with colors, it is essential in graphic design. Colors define the best visibility and visual identity of a website. For example, for a young target, we will use brighter colors ( Yellow to signify Joy, hope, light) and for an older target, colder colors ( Violet : Success, elegance, magic) – Font : It is necessary to create a well ventilated text, easy to read and attractive. The typography must be neat so as not to tire the eyes. It must reflect the image of the brand or the company. Serif fonts , for example , are well suited for formal designs, while cursive fonts simulate handwriting, structure and are suited for more fun designs. •Choose the ideal tool! Millions of software for graphic design are offered these days, so the choice becomes difficult. You should know that the choice of software depends on the project to be carried out, so you must master these few graphic design tools that you will be required to use: Photoshop: essential for retouching photos and designing quality visuals. Adobe Illustrator: for vector designs Indesign : for the layout Dreamweaver : for the development of websites and web applications. Don’t trust the name, it’s not LiveYDream who invented it (lol) Adobe Xd: for creating designs on interactive websites, magazine creations, etc. • Practice an iteration In graphic design, it is the act of producing a large number of versions of the same image. We don’t stop at just one try. We do a first, then a second and so on, trying to rework on each new version and make it a little different from the previous ones in order to obtain a satisfactory end result. •Choose the best file format The format to adopt depends on the use that will be made of your design. In the case of a physical medium (printing a flyer, leaflet, poster, for example), it is advisable to establish an HD design and export it to PDF or JPG so that it retains all its quality. In the case of a digital medium (creating a visual intended for publication on social networks, websites, etc.), it is advisable not to export too large a size so that the image does not have too much difficult to load on digital media. It is by creating that we become creative! trying out different design techniques and processes is good, but perfecting your basics is even better and that’s how you get better.

Everyone dreams of successfully communicating their event, especially since it is a major issue: succeed and have satisfactory results, or fail and see their reputation tarnished. Communication therefore becomes a truly strategic tool with the internal objective of informing, motivating and retaining employees, and with the external objective of improving an image, making oneself known, developing its notoriety through seminars, open days, concerts, exhibitions… So how to succeed in event communication? DEFINE OBJECTIVES Is it to improve your reputation or that of your company? Create business opportunities for you? Boost your business results? Motivate your employees? ACTIONS TO BE IMPLEMENTED? COMMUNICATE THROUGH SOCIAL NETWORKS You have to get potential participants to your event to ask questions and be excited about what awaits them. Must therefore : Keep in mind that your means of communication must be in accordance with the event to be carried out  On the day of the event, it would be necessary to delegate operationally dynamic missions for the reception, supervision and animation You should also be attentive to notice the unexpected and at the same time propose solutions on the spot. WHAT ABOUT THE LAST STEP OF YOUR EVENT COMMUNICATION?  After the realization of the event, you have one last important thing to do… Draw up an operational, financial and operating report. What were the highlights of the exchange? Have you achieved your goals, are you already planning other events in the same way in your head? Analyze, analyze and analyze again… This is where the final conclusion will come from. You will be able, according to your assessment, to say ~ yes ~ I managed my event communication successfully…