With the transition from traditional marketing to modern marketing, also called E-marketing, we are facing pressure that leads us to be up to the task of using these new possibilities that digital technology offers us. Whether in business, in a company or in an organization, the digital marketing strategic plan must be well designed to have a scintillating success.
Challenge 1#: generate qualified traffic and attract the right visitors
To produce content that can attract the right visitors, you should be able to know what content will be suitable for your audience.
You will then need to:
- produce qualitative content that attracts qualified traffic.
- create content by ensuring SEO optimization (search engine optimization) of keywords and planning content to be published
- necessarily analyze the results to correct and modify them
- set up a quality netlinking to your site.
Challenge 2#: publish and promote content on social networks
Facebook, Twitter, LinkedIn, Instagram are the most accessible networks to promote your products and services, however you must adapt their message, text, or video to each network.
It’s the best way to succeed in your social media strategy and turn your community into a force.
Challenge 3#: convert more visitors to your site into customers
Have you ever thought about how to promote the switch between the state of visitor to that of prospect or potential customer? Well, an optimized relationship must be established.
Most prospects aren’t ready to buy or immediately request a service.
It is important and “vital” to devote time and energy to your prospects in order to bring them closer to the act of purchase or the subscription of an offer or service. Be in a state of sympathy, be attentive, and above all communicate assurance in order to persuade.
Challenge 4#: equip yourself with good tools
One of the keys to success in digital marketing is to be able to create harmony in teamwork between people sharing the same strategic vision and to know how to use IT tools, namely:
- An electronic diary: Google calendar, Jorte Outlook for example
- Email software: Gmail, Outlook, HubSpot Emailing
- Videoconferencing software: Zoom, Skype, Livestorm, Google Meet, Microsoft Teams.
- An online document sharing tool: Google drive, One drive, Ufile, MEGA.
- Online e-mailing software: Mailjet, Mailchimp, SendinBlue
- Software for taking control of your computer remotely for any support intervention: the best known is of course Teamviewer, Zoho assist, AnyDesk.
- A website creation and management tool: WordPress and Wix, Webnode, which are creation tools and Google Analytics, Google Search Console, Google Keyword Planner which are management tools.
- An online payment tool (collection): Paypal, Stripe, Pay Line
- A tool for monitoring internet traffic: Google Analytics, Xiti.
- An online poll or survey creation tool: HubSpot, Google Forms, Evalandgo or Surveymonkey.
- A customer relationship management (CRM) tool using Chatbots, virtual assistance, Microsoft Dynamics 365 CRM.
Your work team is a promotional channel that must be used to its full potential, multiply its performance to allow you to solve these marketing challenges. LIVE Y DREAM accompanies you throughout these steps. It is now necessary to place the customer at the center of its strategy.
