During an exchange, a discussion between friends or colleagues, you heard these two terms which escape you? But embarrassed by the fact of asking for an explanation while you work in communication, you dare not say anything. Or are you simply tired of always confusing graphic chain and graphic charter in your remarks? LiveYDream is your saviour. We tell you everything today so that you can no longer shame yourself in front of colleagues.
Charter and graphic chain, what is it?
graphical charter
Also called standards book, it is a set of essential rules for the good realization and use of your visual identity.
Graphic chain
It is the whole of the stages elaborated from the beginning of the realization of a document until the last stage of this one.
What are they for ?
The graphic chart
Allows you to define the conditions of use of your visual elements, it is an essential tool in the service of the communication strategy for companies.
The graphic chain
Allows you to follow the phases necessary for the production of a document, effective means and methods to achieve the production of a perfect graphic document.
Their components
| graphical charter | Graphic chain |
| The logo (main element) The typography (this is the font) – The colors The graphic elements (these are the pictograms, icons) Images, photos, illustrations | Creation (project development phase) Pre-press (phase of preparing the tools necessary for mass production) Printing (printed production phase) Finishing (final phase of the product) |
That’s it, even when you wake up from a deep sleep, you are now able to explain and differentiate the two terms: Graphic charter and graphic chain. Don’t thank us, it’s free.
