Everyone dreams of successfully communicating their event, especially since it is a major issue: succeed and have satisfactory results, or fail and see their reputation tarnished.
Communication therefore becomes a truly strategic tool with the internal objective of informing, motivating and retaining employees, and with the external objective of improving an image, making oneself known, developing its notoriety through seminars, open days, concerts, exhibitions… So how to succeed in event communication?
DEFINE OBJECTIVES
Is it to improve your reputation or that of your company? Create business opportunities for you? Boost your business results? Motivate your employees?
ACTIONS TO BE IMPLEMENTED?
- Determine the type of event: concert (classical/rock), exhibition, festival, award ceremony, seminar
- Develop a “message” theme
Ex: the concert is devoted to music, to the work of …..
- Targeting the Audience : (concert)
Concert-goers, music lovers, cultural promoters, etc.
- Main elements: the organization of the concert requires the invitation of musicians (from an orchestra), …, the reservation of a room …, the preparation of the reception and the follow-up of the public,
- Consideration of safety rules: Trust does not exclude vigilance, ensure that each participant has taken protective measures (nose mask, hydroalcoholic gel)
- Expected date, place and duration:
Ex: Tuesday at 09:00 for a duration of… 3 hours at the Palais des Congrès de Lomé
- Take stock of the cost: a first estimate – approximately… taking into account the general budget of the event
COMMUNICATE THROUGH SOCIAL NETWORKS
You have to get potential participants to your event to ask questions and be excited about what awaits them.
Must therefore :
- An event landing page : this will consist of providing basic information about the event and leaving a registration option
- Think about the hashtag(s): launch a hashtag on social networks with each publication or information
- Sponsorship: create relationships with other companies and organizations for the visibility of your event
Keep in mind that your means of communication must be in accordance with the event to be carried out
On the day of the event, it would be necessary to delegate operationally dynamic missions for the reception, supervision and animation
- Launch live through social networks (Facebook, Instagram)
You should also be attentive to notice the unexpected and at the same time propose solutions on the spot.
WHAT ABOUT THE LAST STEP OF YOUR EVENT COMMUNICATION?
After the realization of the event, you have one last important thing to do… Draw up an operational, financial and operating report. What were the highlights of the exchange? Have you achieved your goals, are you already planning other events in the same way in your head? Analyze, analyze and analyze again… This is where the final conclusion will come from. You will be able, according to your assessment, to say ~ yes ~ I managed my event communication successfully…
