Commonly called by the diminutive PUB, advertising is a mass communication that must be carried out with tact and subtlety, LiveYDream therefore reveals 5 things to know to succeed in your advertising.
1- Identify the target of your advertising
First of all, advertising makes it possible to attract the attention of a given target and to encourage action in favor of a given subject.
You must ask yourself:
– who do we want to attract?
– who are those who will adhere to our advertising?
– With whom to communicate it?
In this case you could identify your target on 3 characters (Age/sex/socio-professional category) to know how to design your advertising
*age: your information concerning this criterion must be adapted in interval
ex: 10 – 15 years old, 18 -24 years old, 35 – 55 years old
*gender: female or male
*socio-professional category: traders, employees, civil servants, retirees, etc.
2- prepare a financial budget
You certainly know that without having prepared a budget, you will not be able to carry out your advertising.
It’s important to think carefully about your ads and plan your advertising campaigns carefully, in order to get the most out of your investment.
It is necessary to invest, do not be afraid but before doing it have confidence in yourself or in the professionalism of your agency, remember that publicity is necessary to succeed in business. All the more reason to entrust it to the best communication agency in Togo: LiveYDream.
4- Know where to advertise and how?
-Where to do it
You have to know where to broadcast your advertising and usually that’s where there will be more visibility, more audience, more hearing to reach your target or potential clientele.
Example: At traffic lights (advertising especially on billboards at traffic lights creates thousands or even millions of views per day)
-In what way
The problem of means often arises when one confronts traditional means and modern means. However, what many seem to ignore is that the combination of the two is in the majority of cases a real success. Almost as simple as 1+1 makes 2. At LiveYDream, we are experts in both traditional and modern means of communication.
* traditional means
– the written press
– billboards and outdoor advertising
– television advertising
– printed advertising.
– announcements on the radio.
– leaflets and postcards
*modern means
– via blogging (publishing articles and announcements on influential blogs)
– Publish advertisements on the internet.
– targeted online advertising (purchase of keywords, social networks)
– Use social media (Facebook, Twitter, Instagram…)
– Build a user-friendly website.
Apart from the means mentioned above, there are competitions, events, outings, games, matches… which are therefore perfect opportunities for advertisers.
5-Test your advertisement before publishing it To prove the effectiveness of your advertisement, it is essential to test it before publishing it. To do this, you can take a group or sample of people and ask for their opinions to test your ad, find out if it is understood and appreciated, only then can you say you are ready to launch your ad.
