Typography is a very vast field, among so many visual representations and characters that aim to form an alphabet, there are some that are used more than others, but you wonder the best choice to make? Well know that there is no best font in the world, and you should never choose a font in a hurry just by preference of color or shape, each typeface transmits a message and you have to choose it according to what you want your logo to reflect because it is the first element of communication.
However, we can advise you
1- Serif logo fonts or serif fonts
With small decorative « legs » on each letter, they send back a rather classic and traditional image, it signifies the abundance of sobriety, elegance, tradition, and seriousness. Not fanciful, they are classic and easily readable. Existing and used for a long time, they give a certain credibility and authority to your logo. We can mention: Bodoni, Garamond, Didot, Neue Swift, Big Caslon, Canilari, Modesto, Revista
Bodoni Font Illustration
2- Sans serif logo fonts or sans serif fonts
They don’t have little “legs” on their letters, and are considered more modern than serif fonts. They connote a classic side, modernity, cleanliness, efficiency. They are very sober and easily readable, we can mention: Futura, Univers, Helvetica, FF Blur, Horizon, Sackers Gothic.
Illustration of Helvetica font
3-A Cursive font
These fonts simulate handwriting. They reflect elegance, fun, relaxation, femininity, luxury, delicacy. You have to be careful when using them, because they quickly become unreadable. We can mention : Parisienne, Clicker Script, Great Vibes.
4-A fancy font
Fancy fonts are fonts with a creative or artistic design with for example bullet holes, rounded strokes or irregular outlines such as Futuracha, Sabo . They consist of a variety of font styles, for example curly, groovy, eroded, distorted, esoteric, broken. They are usually used for things that require innovation and imagination.
Keep in mind the purpose of your logo, what kind of image do you want to project through your logo? Are you looking to be more refined and conservative? Or can be accessible and modern? There is no wrong answer to this question, you have the last word, otherwise LIVE Y DREAM is the graphic design agency that will live up to your expectations in terms of logo design, It However, you have to think about which clientele you want to address!
I hope this article has been useful to you and has allowed you to learn more about these few fonts and their symbolism! See you soon …
