During an exchange, a discussion between friends or colleagues, you heard these two terms which escape you? But embarrassed by the fact of asking for an explanation while you work in communication, you dare not say anything. Or are you simply tired of always confusing graphic chain and graphic charter in your remarks? LiveYDream is your saviour. We tell you everything today so that you can no longer shame yourself in front of colleagues. Charter and graphic chain, what is it? graphical charter Also called standards book, it is a set of essential rules for the good realization and use of your visual identity. Graphic chain It is the whole of the stages elaborated from the beginning of the realization of a document until the last stage of this one. What are they for ? The graphic chart Allows you to define the conditions of use of your visual elements, it is an essential tool in the service of the communication strategy for companies. The graphic chain Allows you to follow the phases necessary for the production of a document, effective means and methods to achieve the production of a perfect graphic document. Their components graphical charter Graphic chain The logo (main element) The typography (this is the font) – The colors The graphic elements (these are the pictograms, icons) Images, photos, illustrations Creation (project development phase) Pre-press (phase of preparing the tools necessary for mass production) Printing (printed production phase) Finishing (final phase of the product) That’s it, even when you wake up from a deep sleep, you are now able to explain and differentiate the two terms: Graphic charter and graphic chain. Don’t thank us, it’s free.
What are the challenges in digital marketing?
With the transition from traditional marketing to modern marketing, also called E-marketing, we are facing pressure that leads us to be up to the task of using these new possibilities that digital technology offers us. Whether in business, in a company or in an organization, the digital marketing strategic plan must be well designed to have a scintillating success. Challenge 1#: generate qualified traffic and attract the right visitors To produce content that can attract the right visitors, you should be able to know what content will be suitable for your audience. You will then need to: Challenge 2#: publish and promote content on social networks Facebook, Twitter, LinkedIn, Instagram are the most accessible networks to promote your products and services, however you must adapt their message, text, or video to each network. It’s the best way to succeed in your social media strategy and turn your community into a force. Challenge 3#: convert more visitors to your site into customers Have you ever thought about how to promote the switch between the state of visitor to that of prospect or potential customer? Well, an optimized relationship must be established. Most prospects aren’t ready to buy or immediately request a service. It is important and “vital” to devote time and energy to your prospects in order to bring them closer to the act of purchase or the subscription of an offer or service. Be in a state of sympathy, be attentive, and above all communicate assurance in order to persuade. Challenge 4#: equip yourself with good tools One of the keys to success in digital marketing is to be able to create harmony in teamwork between people sharing the same strategic vision and to know how to use IT tools, namely: Your work team is a promotional channel that must be used to its full potential, multiply its performance to allow you to solve these marketing challenges. LIVE Y DREAM accompanies you throughout these steps. It is now necessary to place the customer at the center of its strategy.
9 years by your side, Live Y Dream at your service
Since 2012, the communication agency Live Y Dream recognized for making your dreams come true through its achievements whether in – content marketing –SEO – Web development -creative development – social media marketing – management – artist development, thus combines its 9 years of expertise and has always been able to adapt to changes and expectations over the years. With the desire to satisfy its customers, it engages in all its actions and activities an unequal devotion to the projects submitted to it, and is able to provide the expected results in record time. Where can you find them? Present in Togo, Benin, Gabon, and Mali, Live Y Dream aims to offer a full range of communication services through impactful strategies. Since then, with its 9 years of experience, it continues to develop and innovate. In Togo, the communication agency Live Y Dream is located in Hedzranawoe, 177 RUE HDN, not far from STEA in Lomé. It is accessible on + 228 90 37 45 60 /97 37 45 60/93 60 35 29 or on www.liveydream.com What references do they have? During these years of innovation, Live Y Dream has successfully provided services in the field of strategic consulting, advertising and digital marketing for several companies, in particular: Some of their touches From dreams to reality, the communication agency has always known how to bring its particular touch to each event. Proud of her African roots! LIVE Y DREAM is a pan-African agency whose vision is the growth and development of the African continent. With the advantage of a motivated, creative and competent team coming from the regions of Africa, it tries to serve its customers and to forge the best relations with them, by offering a follow-up of the most efficient on the projects. Yes already 9 years, 9 years of experience, sharing, innovation, achievement but always at your service.